Posted by James on 15th December 2011

Fit ‘Duke Of Wellington’ Promo

Im a really big fan of this style of advertising. 4Down have done well with these series of these ads.. nice motion graphics along with some riding footage works really well.

Words from Cox: “Another promo video, this time for Fit UK team rider Marv’s Duke Of Wellington frame. Despite a whole load of hurdles presented when trying to get the footage for this one, I’m pretty happy with how it came out. All filmed in London, with the usual motion graphics made in Illustrator, animated in After Effects and then light leaks etc. added in Final Cut. I stripped a lot of the colour out of this one so it falls in line with Fit’s branding style. Happy I could hide some Cock Sparrer in there, even though it is just some cheering and shouting!”

Promo video for the new Marv signature Frame from Fit, called the Duke Of Wellington. Check out Marv hitting the streets and the boozer the frame was named after, as well as learning all the specs and info about his trusted steed.